Officially Licensed Jewelry for Alumni, Students & Badger Fans

Show your Wisconsin pride with officially licensed UW–Madison jewelry from Goodman’s Jewelers. From alumni gifts and graduation jewelry to game day accessories, our collection are specially designed for students, families, and alumni. Just steps from campus on State Street, Goodman’s has been a trusted part of the Madison community since 1933.

The Goodman’s Difference

SHOW YOUR GAME DAY PRIDE

There’s nothing quite like a game day in Madison. Goodman’s Jewelers is a Madison icon and have supported the Badgers since 1933. We are officially licensed with UW–Madison, a percentage of each purchase goes back to support the school and the athletes. Fans and alumni alike have come to Goodman’s to find the perfect piece to help show their Red and White pride.

U-Rah-Rah-Wisconsin!

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Terrace Chair
The Goodman’s Difference

Celebrate Graduates & Alumni

Our collection of UW Madison jewelry combines timeless style with Badger pride. We offer high-quality pieces perfect for everyday wear, special events, or gifting.

  • Sterling silver UW jewelry
  • Gold and silver Badger necklaces
  • Charm bracelets and keepsakes
  • Graduation and alumni gifts
  • Wisconsin-themed accessories
go wisconsin

Jump Around

Celebrate that Badger fan in your life with the perfect gift from Goodman’s Jewelers. Choose from earrings, tie-tac, necklaces and bracelets. Bucky will always be there!

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one of a kind
Create a One Of a Kind

CUSTOM CRAFTED TIMELESS JEWELRY​

With our award-winning goldsmiths, the end result will be a tailor-made heirloom you and your loved ones will treasure for generations. Together we walk through the design process. We listen to you carefully. Discuss what you want and what you don’t, and provide an excellent collaborative experience to bring your vision to life.

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We invite you to visit us today

Let us show you

From the moment you walk in, you are treated like family. We will make your jewelry shopping experience easy and help you find the perfect piece.

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