Officially Licensed Jewelry for Alumni, Students & Badger Fans
Show your Wisconsin pride with officially licensed UW–Madison jewelry from Goodman’s Jewelers. From alumni gifts and graduation jewelry to game day accessories, our collection are specially designed for students, families, and alumni. Just steps from campus on State Street, Goodman’s has been a trusted part of the Madison community since 1933.
SHOW YOUR GAME DAY PRIDE
There’s nothing quite like a game day in Madison. Goodman’s Jewelers is a Madison icon and have supported the Badgers since 1933. We are officially licensed with UW–Madison, a percentage of each purchase goes back to support the school and the athletes. Fans and alumni alike have come to Goodman’s to find the perfect piece to help show their Red and White pride.
U-Rah-Rah-Wisconsin!
Celebrate Graduates & Alumni
Our collection of UW Madison jewelry combines timeless style with Badger pride. We offer high-quality pieces perfect for everyday wear, special events, or gifting.
- Sterling silver UW jewelry
- Gold and silver Badger necklaces
- Charm bracelets and keepsakes
- Graduation and alumni gifts
- Wisconsin-themed accessories
Jump Around
Celebrate that Badger fan in your life with the perfect gift from Goodman’s Jewelers. Choose from earrings, tie-tac, necklaces and bracelets. Bucky will always be there!