jewelers in it for the love of jewelry

Goodman’s offers a boutique jewelry shopping experience, small and intimate yet bustling with visitors, so we are selective about the pieces in our display cases.

The Goodman’s Difference

Our jewelry is a must-see part to the Downtown Madison shopping experience

Situated along State Street, the bustling pedestrian mall between the capitol and the University of Wisconsin, our store has broad clientele. Our fine jewelry pieces reflect their diversity—something for every budget, something for every style, and many pieces you won’t find elsewhere in the city.

Goodman’s offers a boutique jewelry shopping experience, small and intimate yet bustling with visitors, so we are selective about the pieces in our display cases. That’s a good thing. It means jewelry that’s made the cut. It means high-quality gems, high-demand designs, and oh-so-lucky-to-find looks from both local artists and national designers. It means you will find plenty to love.

jewelery

Looking for something beautiful to give or wear?

Come see us today. Our breathtaking jewelry comes in conversation-making designs for all occasions.

Enjoy personalized help from jewelers in it for the love of jewelry

We realize not everyone in the market for jewelry is tickled pink about shopping for it. (Hello, gift-givers.) We work on quality relationships, not on commission, so we’re happy to give you personalized assistance. With an experienced jeweler to guide you, it is truly a simple pleasure to shop our jewelry selection, from pearls to sterling silver to one-of-a-kind custom pieces.

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one of a kind
Create a One Of a Kind

CUSTOM CRAFTED TIMELESS JEWELERY

With our award-winning goldsmith, the end result will be a tailor-made heirloom you and your loved ones will treasure for generations. Together we walk through the design process. We listen to you carefully. Discuss what you want and what you don’t, and provide an excellent collaborative experience to bring your vision to life.

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We invite you to visit us today

Let us show you

From the moment you walk in, you are treated like family. We will make your jewelry shopping experience easy and help you find the perfect piece.