We Buy Gold & Precious Metals in Madison, WI

Looking to sell gold in Madison, WI? We will buy your unwanted karat gold, platinum, & silver for melt value. We do not re-sell items. Larger diamonds/gemstones will be assessed and valued based on size & quality. You can trust Goodman’s heritage, tradition, and commitment to give you a better-than-fair price. Appointments are subject to availability.

The Goodman’s Difference

A Trusted Way to Sell Your Jewelry

When life changes or styles evolve, your unwanted gold jewelry doesn’t have to sit forgotten in a drawer. Our experienced team evaluates each piece fairly based on current market prices, taking into account the metal’s purity (karat) and weight. Larger diamonds and select gemstones may carry additional value, which are assessed based on size, quality, and overall condition.

We do not resell your jewelry in our showcases or as pre-owned pieces. Instead, items are processed and refined, which allows us to provide clear offers without inflated resale pricing.

Even if you’re unsure what you have, bring it in—we’ll take a look. Please note that multiple items may need more time to be properly evaluated. Turnaround time is based on the number of items left, typically 7-14 days.

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We buy:

  • Gold jewelry (rings, necklaces, earrings, bracelets)
  • Broken or damaged gold pieces
  • Estate and inherited jewelry
  • Silver and platinum items
  • Dental gold and scrap gold

Why Sell Your Gold with Goodman’s Jewelers?

Trusted Local Experts

Voted Madison’s Best Jeweler, Goodman’s has built a reputation for integrity, professionalism, and personalized service. You’re not dealing with a pop-up gold buyer—you’re working with a team that stands behind every transaction.

Fair & Transparent Pricing

We evaluate your items based on:

  1. Current gold, silver, and platinum market prices
  2. Purity (karat)
  3. Weight and condition
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You’ll receive a clear explanation of how your offer is calculated—no pressure, no hidden fees. All payments will be given in the form of a check, not cash.

Private Appointments

Your appointment ensures dedicated time with our experts so we can carefully assess each piece and answer your questions. This personalized approach helps maximize your value.

When Is the Best Time to Sell Gold?

Gold prices fluctuate, but when the market is strong, it can be an excellent opportunity to sell. If you have unused or unwanted jewelry sitting in a drawer, now may be the perfect time to turn it into immediate value.

Our Simple Gold Selling Process

  1. Call to schedule your appointment
  2. Bring in your items for evaluation
  3. Receive a transparent, no-obligation offer
  4. Receive a check if you choose to sell.
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Schedule Your Appointment

With gold being high, now is a great time to sell and we’d be happy to help! With the influx of gold buys coming in, we are now scheduling appointments to better serve you. It also allows us time to fully assess and test your pieces so you get the very best value.

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Not Looking to Sell Right Now?

As much as we would love to help, we are booked until further notice for outside appraisals. We are not sure when we will be able to take in more, but you will be the first to know! We will put out a PSA when that time comes.

The Diamond Store of Madison

Jewelry Blogs & Resources

Read blogs and shopping tips from our Goodman’s Jewelry blog.
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CUSTOM CRAFTED TIMELESS JEWELRY​

With our award-winning goldsmiths, the end result will be a tailor-made heirloom you and your loved ones will treasure for generations. Together we walk through the design process. We listen to you carefully. Discuss what you want and what you don’t, and provide an excellent collaborative experience to bring your vision to life.

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From the moment you walk in, you are treated like family. We will make your jewelry shopping experience easy and help you find the perfect piece.

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