Madison's Most-Trusted Jewelry Store

I had such a great experience at Goodman's Jewelers! Everyone there was super friendly and made me feel really welcome (especially because I am a college student at a jewelry store). I brought in a necklace that needed cleaning and a little fixing, and they did a fantastic job. I wish I took a before picture to see the difference. The service was quick, and easy. I'll definitely be coming back and would recommend them to anyone. They are the only jeweler that offers quality jewelry for the Badger marching band and I am constantly complimented for my band W necklace and asked where I got it.

We took my heirloom sapphire and diamond ring to Goodman's for a custom redesign. The ring was so old, it had already lost three of its original diamonds, and I was told it would need a total rebuild to avoid losing any more stones. Goodman's gave us everything we asked for - a new design which married the original feel of our vintage art deco ring with our own personal style. On top of that, they were able to track down three "new" old European cut diamonds to replace the lost originals! This last part was particularly impressive and pleasing, as I had already asked two other jewelers about this with no success. We are so happy with our service and the final result!

Goodman's has always provided the best service and had the best jewelry selection in Madison!

I've trusted Goodman's Jewelers for years. They've been so helpful every step of the way.

I love coming into their shop. Ever since I can remember I've shopped here for all my jewelry.

My wife had her wedding band and engagement ring resized by you recently. I wanted to write and let you know that she was ecstatic to have her rings back and beautifully resized. The finish is flawless, the sizing is perfect and the cleaned stones are sparkling like they were when brand new. Thank you so much for the stellar work.

Excellent service & knowledgeable staff! I feel like Norm entering cheers when I step inside Goodman's.

Jeremy made a gorgeous necklace for me out of a large topaz ring. He created a great design and even finished the project before the expected date. Great job listening to what I needed and finding a beautiful solution.

Would give more stars if I could! I've been a customer for a few years now. I've never made any huge purchases but I did have a diamond ring repaired and an insurance appraisal done by them. I've also bought an anniversary ring from them. They always treat me like a VIP and I never felt pressured to spend more. I came here with hubs a few weeks ago to get a new wedding band for him, as his doesn't fit right. The staff helped him design the perfect ring that he'll enjoy much more. They offered to clean my wedding ring while we were testing out designs for hubs, AND they validated our parking! Not that it was expensive, but it shows you the extent which they go above and beyond. I LOVE this store and I hope they stick around for a LONG time!

What a GREAT experience! Fred and I walked in looking for wedding rings without a clue of where to begin. We were immediately put at ease with a welcoming and impressively knowledgeable staff. They showed us a wide variety of metals and styles and helped us combine a pattern and profile for unique rings made just for us. Thanks Goodman's!

Wonderful store! We chose to begin to look for rings at Goodman’s because it’s independent, family owned, established, and unique. They were so kind and patient, and we loved the atmosphere. The staff is passionate about their craft and helpful, never pushy or “sales”-y. I thought I wanted one style and planned on building a custom ring, but fell in love with a ring in stock. Goodman’s was the first and last store on our hunt for the perfect ring and perfect experience. We highly recommend them!

This review is long overdue, but I purchased my engagement ring for my fiance from Goodman's, and it is one of the best choices I've made. This place truly excels at customer service. From the initial buying experience, to getting service help a few years later, they continuously go above and beyond. If you are looking for jewelry in Madison, I recommend you start here.

The staff at Goodman's were incredibly caring and helpful when working with me to replace the stone in my great grandmothers engagement ring. I can not recommend them enough! I will only be using them for my jeweler related needs moving forward. No one else in town can come close to them in customer service and pricing.

The people at Goodman’s are extremely professional with super personalities. They try to satisfy your needs and ask very good questions to help you pick out what is the ideal gift. I was so satisfied with my initial purchase that upon picking it up I bought another fine piece of jewelry. I couldn’t be happier and neither could my wife.