Madison's Most-Trusted Jewelry Store
Create a tailor-made heirloom with the team at Goodman’s Jewelry. Contact us or visit our store to get started.
- Award Winning Goldsmiths
- 200+ Years Combined Experience
- Fully Custom Experience
Serving You Since 1933
Our high standards, honesty, and integrity are why we’ve been in business for 90 years. You’ll walk in to a warm boutique setting, greeted by kind faces, and the peace of mind that you’re in good hands at Goodman’s Jewelers.
CUSTOM CRAFTED
TIMELESS JEWELRY
With our award-winning goldsmith, the end result will be a tailor-made heirloom you and your loved ones will treasure for generations. Together we walk through the design process. We listen to you carefully. Discuss what you want and what you don’t, and provide an excellent collaborative experience to bring your vision to life.
We Buy Gold & Precious Metals
Looking to sell gold in Madison, WI? We will buy your unwanted karat gold, platinum, & silver for melt value. We do not re-sell items. Larger diamonds/gemstones will be assessed and valued based on size & quality. You can trust Goodman’s heritage, tradition, and commitment to give you a better-than-fair price. Appointments are subject to availability.
Officially Licensed UW Madison Jewelry
Show your Wisconsin pride with officially licensed UW Madison jewelry and Badger gifts designed for students, alumni, fans, and families. We offer unique gifts that celebrate students of University of Wisconsin–Madison.
Whether you are shopping for graduation gifts, game day accessories, alumni jewelry, or a memorable Wisconsin keepsake, our store carries a wide selection of officially licensed UW Madison items you won’t find just anywhere.
